Do You Know YOUR Email Sender Score? (You Should.)
A new trend you should know about is an increase in the importance of engagement metrics. This is good news for customers. Bad news for spammers. Email marketers who simply play the Numbers Game by...
View Article10 Resources to Inspire Your Content Creation
Anyone who has or contributes to a blog can relate to this confession: Creating engaging content is really hard work. Businesses who do content marketing certainly understand this. They know...
View ArticleDomain Registration vs. Web Hosting
Many business owners with a web presence don’t really understand how their website works. While this subject can get technical, stick around for some basic advice to help you differentiate domain...
View ArticleHow Well Do You REALLY Know Your Audience?
So you’re pumping out tons of great content, but you’re starting to see that it’s focused around the same topics, and it’s not getting the traction that it used to. Maybe it’s time to refine your...
View ArticleDemystifying Email Open & Clickthrough Tracking
Ever wondered how email service providers can create tracking reports that show you exactly who opens and clicks on links in your messages? First, let’s “Geek it up” a little bit so you understand how...
View ArticleI’m sorry… I don’t speak Jargonese
Actionable, integrated, robust, dynamic, responsive…you get the idea. Marketers are all guilty of writing copy that is stuffed with buzzwords or of generating copy that shouts “Me! Me! Me!” as it brags...
View ArticleKeeping Tabs on Gmail
If you’re an email marketer or you use Gmail (Google’s web-based email product), by now you’ve surely seen the next “email-marketing killer” — dun, dun, DUN — Gmail tabs. {If only there were an...
View ArticleHow to Stop Marketing vs. Sales Bellyaching
What’s a lead? Ask this question of 10 different people, and you’ll probably get 10 different answers. In the constantly evolving digital world, the definition of a “lead” gets even more convoluted. In...
View ArticleThe 3 Pillars of a Quality B2B Lead
What’s more important than QUANTITY when it comes to lead generation? Ask anyone who’s ever been involved with a lead-gen effort and their response will no doubt be, “QUALITY.” So what goes into...
View ArticleHow to Educate a New Breed of B2B Prospects to BUY
Each prospective customer has different needs as they progress through their buying journey. In the world of “BIG TICKET” purchases for items like houses or cars — or costly products like enterprise...
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